Boomf Rebrand
Brand design
Print design
Digital design
Motion design
.png){kind=logo}
Background
Boomf is the home of personalised card & gift with a fun confetti explosion. They are able to stand out by adding a little bit of an extra surprise from your average cards & gifts. Boomf aims to bring smiles and joy to any crowd on any occasion.
Objective
When approaching this rebrand project the main objective was to refine the Boomf brand by creating a cohesive identity across all print and digital artwork. The previous branding had a child like aspect to it through it's use of pastel colours and rounding typefaces, which went against the what makes Boomf's products stand out from their competitors, being that little bit extra. With that in mind, the target became to create a bold brand identity that appealed to wider demographic that still retained the youthful aspect of what Boomf had already established.
Produce conceptual renders of a selection of the product range with the new branding implemented
Create a print colour palette that will match close to the digital/web colours
Creating and use a brand element that ties is all the designs outputs
Implementing the updated brand into print, digital and video
Showcase how the product range will look with the new branding
Colour palette that works across all media
Challenges
Solutions
Logo system
These logo, brandmark, and app icon designs retain the second 'o's offset baseline from the original branding to reflect Boomf's signature pop-up feature.
​
Key updates include aligning the rest of the text and shifting the 'f' upward, moving from a fully rounded typeface to a straighter, cleaner edge with subtly softened corners for a gentle feel.
Turquoise
HEX: #2ACBD8
CMYK: 64, 0, 19, 0
Sunglow
HEX: #FFCC33
CMYK: 0, 19, 89, 0
Red Salsa
HEX: #FA323C
CMYK: 0, 93, 77, 0
Jet Black
HEX: #323237
CMYK: 72, 66, 58, 56
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Salmon Pink
HEX: #FF7F9C
CMYK: 0, 64, 16, 0
Bluetiful
HEX: #2367E7
CMYK: 81, 62, 0, 0
Red Salsa
HEX: #FA323C
CMYK: 0, 93, 77, 0
Turquoise
HEX: #2ACBD8
CMYK: 64, 0, 19, 0
Sunglow
HEX: #FFCC33
CMYK: 0, 19, 89, 0
Jet Black
HEX: #323237
CMYK: 72, 66, 58, 56
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Salmon Pink
HEX: #FF7F9C
CMYK: 0, 64, 16, 0
Bluetiful
HEX: #2367E7
CMYK: 81, 62, 0, 0
These are a selection of renders that were produced as concepts for how the new branding could be incorporated in to boomf products. The aim was to give a stronger connecting between the marketing and packaging/product design to build a stronger brand recognition.
Products and packaging
