When approaching this rebrand project the main objective was to refine the Boomf brand by creating a cohesive identity across all print and digital artwork. The previous branding had a child like aspect to it through it's use of pastel colours and rounding typefaces, which went against the what makes Boomf's products stand out from their competitors, being that little bit extra. With that in mind, the target became to create a bold brand identity that appealed to wider demographic that still retained the youthful aspect of what Boomf had already established.