My role: Motion design • Digital design • Art direction
Dan - QS MBA Fair
Illustration
Motion design
Sound design
Illustration
Motion design
Sound design
The aim of this animation was to show people how an MBA is not just for people looking to work on Wall Street, that it can benefit people looking to be an entrepreneur in any industry. So, follow Dan as he attends the QS World MBA Fair and discovers how an MBA can offer so much more.
Summary
Conveying each emotion while maintaining a consistent feel
Switching between emotions without breaking emersion
Sound design
Challenges
Create a consistant theme/element to link each emotion
Make the transitions between emotions seamless
Incorporate ambient sounds to enhance the emtion portrayed
Solutions
I wanted this to be a fun and light-hearted animation with a comical feel, so . I also
Aim
Screens
