Oddschecker Rebrand

My role: Motion design • Digital design • Art direction

Digital design

Motion design

Print design

Digital design

Motion design

Print design

Oddschecker is an odds comparison site and app which allows its users not only to check and compare odds between multiple top bookmakers but also to place bets at the best price without leaving the site or app.

Background

The aim of this rebrand was to bring Oddschecker into the space of being a accessible hub for all betters whether new or experienced. This meant creating and developing a new brand identity for Oddschecker which translates their vision and strategy of being tech driven company within the betting and gaming industry.

Objective

Challenges

Solutions

Implementing the updated brand into video content

Creating an additional video/motion element(s) that complement the new brand assets

The brand should able to translate to print design

Create a print colour palette that will match close to the digital/web colours

Brand vision

Here is a series of animations showcasing the transition of the old logo and brandmark to the new design.

The initial concept and design was created by Nick Westcott, the Lead Designer at oddschecker at the time.

I was given the task of refine aspects of the logo deign i.e. kerning, the hierarchy of the size and spacing of the brandmark and logo type and over typeface design.