My role: Motion design • Digital design • Art direction
OnePlus 8 Series Launch
Digital design
Motion design
Video editing
Digital design
Motion design
Video editing
This is collection of work that I have produced and contributed to throughout the build-up to the launch and post-launch of the OnePlus 8 Series. The Promotional materials aim was to promote and build hype for the OnePlus 8 Series smartphones to existing and potential consumers.
Summary
Conveying each emotion while maintaining a consistent feel
Switching between emotions without breaking emersion
Sound design
Challenges
Create a consistant theme/element to link each emotion
Make the transitions between emotions seamless
Incorporate ambient sounds to enhance the emtion portrayed
Solutions
I wanted this to be a fun and light-hearted animation with a comical feel, so . I also
Aim
Brand vision
Cone character
#F8FDFF
Blue white
#BCE9F7
Light blue
#72A3C1
Air superiority blue
#FFE8A9
Vanilla
#F9CE82
Slate grey
#C69B55
Lion
Ice cream parlour
#BBF1FF
Non Photo blue
#69D8FF
Pale azure
#24AECE
Pacific cyan
#008FC1
Blue (NCS)
#004E63
Midnight green
#FFABD9
Lavander pink
Design specifications
Typeface
Patrick hand SC
The lifestyle adverts focused on the key selling features of the One Plus 8 Pro. These were broadcasted for TV and adapted to be used across all One Plus social platforms.
Lifestyle adverts
Here are a selection of the social media assets that were produced at each stage of the launch campaign.
Social media banners
Here are social media assets that aimed to showcase the key features of the OnePlus 8 Pro. These were released weekly to maintain interest with current and potential customers post launch.
Feature overview banners
Here are a selection of social media assets created to promote the release of the OnePlus 8 Interstellar Glow edition
Interstellar glow edition
Mrwhosetheboss
Influencer video
