My role: Motion design • Digital design • Art direction
Zing x Brentford FC
Digital design
Motion design
Art direction
Digital design
Motion design
Art direction
Zing is an international payments app and multi-currency card designed to simplify global money management. Launched by HSBC, Zing operates as an independent fintech, offering users a seamless and rewarding way to handle international transactions. The app empowers individuals to live their best international lives worry free.
Background
The goal of our partnership with Brentford FC was to create brand awareness amongst their fans and potentially activate them on to the Zing app. We aimed to do this by creating incentives outside of our main proposition, that would appeal to the Brentford FC fanbase. This included holding in person match day events, reoccurring promotions and football related content that would retain them.
Objective
Challenges
Solutions
Create visuals that appeals to football fans while maintaining core banding
Produce set key visuals that will be used across all assets throughout the customer journey
Maintaining a cohesive journey for potential customers
Utilising Brentford FC football players as main subjects in key visuals in combination with brand assets and core colours of Zing
Incorporate the strapline "Zing like a bee" alongside visuals and messaging that draw parallels between the speed of sending money and the swift goal scoring ability of Brentford FC
Establish connections between both brands to strengthen and validate the partnership
Brand vision
Light mode
#F1F4F6
Anti-flash white
#D1D9E6
Lavender (web)
#848C98
Slate grey
Dark mode
#111111
Night
#000000
Black
#959598
Taupe grey
Design specifications
Typeface
TT Commons
Research & Development
Here are a sample of inspiration and initial ideas we researched and developed through the ideation process.
Here the key visual we produced to be used across all of our channels.
Key visuals
I produced this video to be displayed on the main screen before matches and at halftime, as well as on smaller screens throughout the stadium. It served as the first direct introduction of Zing to the Brentford fanbase, aiming to drive app downloads and sign-ups.
To ensure the video felt cohesive within the stadium environment, footage from previous Brentford matches was incorporated. Additionally, the messaging transitioned from "Fast to score goals" to "Fast to send money," drawing a clear parallel between the two brands.
Stadium video
These are app preview images produced for the App Store targeted at Brentford FC fans. These were accessible only to people who scanned the QR code used on Zing x Brentford FC creatives.
App store preview
To add more value and incentive for Brentford FC fans through our partnership, users had the chance to win tickets to see Brentford FC face top Premier League clubs.
I produced and edited video content for this promotion, which was featured in Zing Rewards within the app and across paid social media ads.
Win tickets promotion
Here are some organic social media content that we produced in collaboration with the some of the Brentford FC players.
Social media content
Results
Overall I was happy with the visual assets produced for this campaign. I felt that I was able to achieve the objective of giving the customers a seamless journey at every stage of discovering Balance.
The challenging aspect of this project was translating the UI of the Balance app to 3D renders. Initially, using the colour palette of the app made the object look flat but I was able to negate this through lighting, ambient occlusion and a custom gradient the scene to create distinct soft shadows. I also added some volumetrics to the scene to enhance the soft neumorphic look.
The Balance team was happy with the results of the campaign as there was a significant increase in total sign-ups and active users.
+335%
Total sign-ups
+360%
Verified active users
Matchday events were organized to increase Zing's brand awareness among Brentford FC fans while showcasing key selling points and encouraging sign-ups.
These events featured games and competitions where fans had the chance to win a variety of prizes, including exclusive Zing-branded merchandise.
Matchday events
