Zing x Brentford FC
Motion design
Digital design
Art direction
Background
Zing is an international payments app and multi-currency card designed to simplify global money management. Launched by HSBC, Zing operates as an independent fintech, offering users a seamless and rewarding way to handle international transactions. The app empowers individuals to live their best international lives worry free.
Objective
Zing is an international payments app and multi-currency card designed to simplify global money management. Launched by HSBC, Zing operates as an independent fintech, offering users a seamless and rewarding way to handle international transactions. The app empowers individuals to live their best international lives worry free.
Incorporate the strapline "Zing like a bee" alongside visuals and messaging that draw parallels between the speed of sending money and the swift goal scoring ability of Brentford FC
Produce set key visuals that will be used across all assets throughout the customer journey
Utilising Brentford FC football players as main subjects in key visuals in combination with brand assets and core colours of Zing
Create visuals that appeals to football fans while maintaining core banding
Maintaining a cohesive journey for potential customers
Establish connections between both brands to strengthen and validate the partnership
Challenges
Solutions
Ideation
Here are a sample of inspiration and initial ideas we researched and developed through the ideation process.
Key visuals
Here are a sample of inspiration and initial ideas we researched and developed through the ideation process.
Stadium video
I produced this video to be displayed on the main screen before matches and at halftime, as well as on smaller screens throughout the stadium. It served as the first direct introduction of Zing to the Brentford fanbase, aiming to drive app downloads and sign-ups.
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To ensure the video felt cohesive within the stadium environment, footage from previous Brentford matches was incorporated. Additionally, the messaging transitioned from "Fast to score goals" to "Fast to send money," drawing a clear parallel between the two brands.
To add more value and incentive for Brentford FC fans through our partnership, users had the chance to win tickets to see Brentford FC face top Premier League clubs.
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I produced and edited video content for this promotion, which was featured in Zing Rewards within the app and across paid social media ads.
Win tickets promotion
Here are some organic social media content that we produced in collaboration with the some of the Brentford FC players.
Social media content
Matchday events were organized to increase Zing's brand awareness among Brentford FC fans while showcasing key selling points and encouraging sign-ups.
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These events featured games and competitions where fans had the chance to win a variety of prizes, including exclusive Zing-branded merchandise.
Matchday events
